Today, we’re diving deep into the world of eponymic fragrances with a visit to two iconic scent shops: Jo Malone and Jo Loves. I, Michael, have got the inside scoop just for you!
First up, the Jo Malone shop at Harrods! It’s fancy, it’s posh, and it’s filled with scents that make your nose dizzy. Jo Malone sold her brand to Estée Lauder back in 1999.
So, does naming your brand after yourself hurt? People trust the name because of the expertise behind it. However, once sold, the founder can’t always use their name again for new projects. Also, quality or brand idea could change their way. Is it like Jo Malone?
Now let’s head over to Jo Loves! The first thing the staff said: “Jo Malone is not connected with Jo Loves!” Yep, clarifying that right off the bat. Jo Loves is all about innovation. They even have scent brushes to apply fragrances. Way cooler than just spraying air in a mall, where it is already Bombshell by Victoria secret, right? Jo created these brushes thanks to her unique sensory condition, synaesthesia.
Here’s my lesson: “This nose knows the scent of success.” Jo Malone built a legacy, and even after selling her brand, she proved her talent couldn’t be dimmed.
References
- https://www.joloves.com/products/jo-malone-my-story?srsltid=AfmBOopAwBHatrM-i57paL90moeD8a8I7241YPY6YfToh9FZVpdCmkYj
- https://www.goodreads.com/book/show/25205409-my-story
- https://www.joloves.com/collections/fragrance-paintbrush%E2%84%A2?srsltid=AfmBOoolabtoDEdzYMA4sESw6J_pQ_s7NKYsJTo_momRvSPhyMIewtH3
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